Spreadsheet
Four C's Framework
Dr. Weems's Four C's spreadsheet — Crisis, Commitment, Comfort, Collaboration — the change-management model for technology adoption developed through the SMU fellowship and used in school-district work.
Previous Initiatives
Previous School District Initiatives Implemented and Created.
School-district work, standing on its own. Open the framework.
November 7, 2026
A direct introduction
Office of the Chief Information Officer
RE: Introduction — Whaley2Weems Consulting LLC and Dr. David B. Weems Sr.
Whaley2Weems Consulting LLC
Dr. David B. Weems Sr., PhD, LPC-A
Founder & Chief Executive Officer
Technology Leadership & Infrastructure
Dr. David B. Weems Sr., PhD, LPC-A
Founder & Chief Executive Officer
Technology Leadership & Infrastructure
Dear Technology Leader,
Elijah Smith of ISI Hoops offered to place this introduction in your hands, and I am grateful for it. I am the founder of Whaley2Weems Consulting LLC in Odessa, Texas. In one sentence: I help infrastructures be created.
For five and a half years, from September 2020 to March 2026, I served as the cabinet-level Chief Technology Officer of Pecos-Barstow-Toyah ISD, a rural West Texas district of 2,800 or more students and 540 or more staff across seven or more major facilities. I grew the technology department from 3 people to 14 and ran more than 60 platform integrations with the ERP and student information system as the system of record. I wrote the nightly sync that put staff credentials into the district's door-access system. I built passwordless Wi-Fi from the student information system after no vendor could answer the question. I moved the fiber backbone from 1-Gig to 10-Gig across every campus, designed the server rooms in seven new buildings, wrote the district's first cybersecurity strategic plan, and led the technology portion of two bond programs that both passed. When vendors brought artificial intelligence into the building, I made the deployment decisions myself: student-safety flags went to counselors first, and one surveillance specification was read rather than trusted, which saved the district about $900,000.
That work rests on three kinds of training. My doctorate from Clemson University is in rhetoric, communication, and information technology design. My graduate work also covers strategic communication and technology, and psychology and counseling; I hold a Texas counseling license. Before public education I ran real-time downhole data systems for directional drilling operators in the Permian Basin, where a system that fails costs money by the minute. And for 21 consecutive years I have taught computer psychology, sociology, and communication at Odessa College, so I know how people actually learn a new tool.
Whaley2Weems Consulting does three things for schools and campuses: it designs and builds the identity, integration, network, and device infrastructure a district runs on; it writes the governance, training, and funding paperwork that keeps that infrastructure defensible; and it brings partners to the table when the job needs hardware, from classroom displays to campus audio-visual systems. I serve as National HBCU Territory Executive Consultant for Virtual Technologies Inc. (VTI/InFocus), where I built a deal-origination pipeline across 109 historically Black colleges and universities.
The pages that follow list my credentials, my district record, my broader experience, and work samples you can open from this document, with links to my company site, my public profile, and a TCEA 2026 interview that LocknCharge's James Symons arranged. I would welcome a conversation about what your campuses need created. My direct line is on the left.
Respectfully,
Dr. David B. Weems Sr., PhD, LPC-A
Founder & Chief Executive Officer
Whaley2Weems Consulting LLC
Credentials and Education
Training built across systems and people
Academic preparation, professional credentials, leadership recognition, and a change-management framework grounded in the work.
Education
- PhD, Rhetoric, Communication & Information Technology Design — Clemson University, May 2023. Dissertation: “The Erasure of Rural West Texas Voices in Higher Education Institutions,” a qualitative, IRB-reviewed study published on Clemson TigerPrints (All Dissertations 3319).
- M.Ed., Strategic Communication & Technology — National University, 2010
- M.Ed., Psychology & Counseling — Sul Ross State University, 2003
- B.A., Communication Studies, minor in Computer Technology — Sul Ross State University, 2001
Licenses and Certifications
- Licensed Professional Counselor – Associate (LPC-A), Texas
- All Grade Levels Academic Counselor (SBEC); SBEC Speech Communication 8–12
- CETL Technology Leadership Certification (CoSN)
- Google Admin Certified
- ClassLink SSO & OneServer
- Adobe Creative Cloud Ambassador
- Halliburton & Schlumberger Petroleum Engineering Certification (2005)
- Capturing Kids' Hearts (Flippen Group)
Fellowships and Recognition
- SMU Bush Institute District Leadership Fellow, 2025–2026
- Holdsworth Center Leadership Certificate
- W.K. Kellogg Foundation Leadership finalist, 2025
- SHLB AnchorNets Coalition panelist on digital equity and rural connectivity, 2025
- Chair, Texas Frontline Users Group; co-presenter with Frontline at TCEA on asset management and work-order systems
- James Symons of LocknCharge included Dr. Weems among the TCEA 2026 Live series guests he described as “some of the most influential IT leaders in the state of Texas.” The interview, recorded with Strategic Syncing at TCEA 2026, is titled “From At-Risk Student to CTO: Dr. David Weems on Leadership, Technology & Opportunity.”
- Fluent in Spanish
The Company
Whaley2Weems Consulting LLC — Odessa, Texas. Founder & CEO, 2023–Present.
- Infrastructure design and build for schools and campuses: identity and integration architecture, network, security, and device programs, drawn from a district CTO record.
- Client websites and web applications built and deployed on Cloudflare Pages and Workers.
- TEA-aligned STEM-to-CTE curriculum frameworks (Energy/Oil & Gas, Cybersecurity, Robotics) as subscription curriculum for districts and workforce partners.
- Hardware and audio-visual partnership through Virtual Technologies Inc. (VTI/InFocus): interactive displays, digital signage, campus AV, monitoring, and surveillance camera systems of all types, with a deal-origination pipeline across 109 HBCUs.
- An in-house AI operations practice for research, document production, and deployment work, built and run by the founder, who reviews everything before it ships.
- Founder also serves as President of Basin Elite, a Permian Basin youth development nonprofit.
VTI / InFocus
Audio-video, monitoring, and surveillance
National HBCU Territory Executive Consultant for Virtual Technologies Inc. Classroom displays through campus-wide camera systems.
VTI
Whaley2Weems handles audio-video, monitoring, and surveillance camera systems of all types — plus interactive displays, digital signage, and campus AV upgrades through Virtual Technologies Inc. (VTI/InFocus). Deal-origination pipeline across 109 historically Black colleges and universities.
District Record
Pecos-Barstow-Toyah ISD
Chief Technology Officer & Cabinet Member, September 2020 – March 2026, Pecos, Texas. Reported to the Superintendent. 2,800+ students, 450+ staff, 7+ major facilities. Rural, roughly 90% minority, about 30% of students without home internet.
Identity and integration
Frontline Central ERP and the student information system as system of record, connected by API, SFTP, and overnight syncs. Wrote the nightly sync that placed staff credentials into Genetec, the access-card system controlling automated doors district-wide. Built passwordless Wi-Fi for students (from the SIS) and staff (from HR credentials) by MAC authentication, eliminating 800+ unauthorized device connections. ClassLink and Clever single sign-on and rostering; Google Admin and Windows Admin Console provisioning; Jamf; Laserfiche; follow-me print tracked by employee. More than 60 integrations, each documented with configuration and sync schedule.
AI deployment decisions
Content-filter AI threat detection and social-media monitoring for self-harm and cyberbullying indicators routed to counselors for review. Saved about $900,000 by right-sizing an AI surveillance system whose specification called for far more compute than the deployment required. Wrote the district's ethical AI adoption framework and staff training.
Systems of record
Implemented the Frontline suite (HR, Payroll, Asset Management, Helpdesk), rebuilt an inherited misconfiguration, and integrated SQL Server for automated data workflows. Ran three device-management systems (Jamf, Google Admin Console, Intune) and reconciled them to one audit report by budget and funding source.
Infrastructure and security
Upgraded the district fiber backbone from 1-Gig to 10-Gig across all campuses (2022–2023). Replaced failing wireless with cloud-managed Cisco Meraki. Configured redundant internet failover. Designed server rooms in 7+ new buildings. District-wide access control, vape sensors, panic buttons, and visitor management. Wi-Fi on every bus. 70+ Starlink units for students without home connectivity. Wrote the district's first cybersecurity strategic plan; triple-tier defense; FERPA and CIPA compliance; staff phishing training, intrusion detection, log aggregation.
Bonds, budget, procurement
Steering committee for the 2021 ($178.56M) and 2023 ($446.65M) district bonds, both passed; led the technology portion (1-to-1 devices, a technology facility, infrastructure for 7+ new buildings) with the architect and general contractor. These are full district bond amounts, not the technology allocation. Managed a $1.4M–$1.7M annual technology budget. Wrote E-Rate Category 1 and 2 applications annually and corrected a misallocated Category 2 deployment by serial and room before any USAC exposure. BuyBoard, TCPN, and TIPS cooperatives. In-house Dell repair certification for staff and students.
Devices
1-to-1 program (Chromebooks PreK–8, Windows convertibles 9–12) on a 3-year student and 4-year staff refresh; device insurance program; QR-code login for PreK–1; 2,800+ devices collected, repaired, and prepared every summer.
People
Grew the department from 3 to 14, creating software administrator, network administrator, and inventory specialist roles; hired and trained non-traditional candidates into technology careers. Dell Tech Crew summer internship earning Dell certifications (30–40 students over 5 years). Mentored one student through a 4-year UTEP Computer Science degree. “Rooted in Collaboration,” a 7-week after-school coding program for students, teachers, parents, cafeteria and custodial staff (600+ participants over 3 years; presented at the OPAL Group EdTech Summit).
Broader Experience
From classrooms to real-time field systems
A career spanning K–12 systems leadership, higher education, counseling, enterprise solutions, and petroleum measurements engineering.
Senior Solutions Consultant
Intelligent Hardware & Device Management | Frontline Education — March 2026–Present, remote. Subject-matter expert for K-12 asset management: competitive analysis, RFP positioning, and demonstrations across a multi-state territory.
Technology Director / Counselor / Dual Credit Coordinator
Buena Vista ISD — July 2015–June 2018, West Texas. IT administrator for the district; coordinated dual credit programming with higher-education partners.
Alternative Education Counselor
Fort Stockton ISD — July 2009–2013, Fort Stockton, Texas. Crisis counseling, behavioral programming, and academic case management for at-risk students.
Adjunct Professor
Computer Psychology, Sociology & Communication | Odessa College — May 2004–Present, 21+ consecutive years. Psychology, counseling, and technology taught together to a community-college population, alongside the district coding program described above.
MWD / Petroleum Measurements Engineering
Phoenix Directional Services, Halliburton, LEAM Directional — 2004–2008 and 2018–2020, Permian Basin, Texas. Lead Field Operating Petroleum Measurements Engineer (Phoenix, 2019–2020); MWD Lead Field Computer Communications Engineer (Halliburton, 2018–2019); MWD Field Supervisor & Computer Engineer (LEAM, 2004–2008). Ran real-time downhole data systems and field computer communications for directional drilling operators, interpreted real-time data for operators in the Delaware Basin, and trained and supervised field engineers.
Work Samples
Open the work
Each link opens in a browser. No sign-in is needed.
Program overview
CODE BUILD CONNECT
Overview of the robotics and coding camp Whaley2Weems runs for youth, built on a social-emotional learning framework.
Curriculum
Huston-Tillotson
A sample of the campus-specific camp curriculum Whaley2Weems prepares for a university. Prepared for Huston-Tillotson University, Austin, Texas.
Public website
VFW Post 6717
Public website built and deployed for the Post in Odessa, Texas: membership, events, and contact.
Invitation
VFW Invitation
Event invitation and RSVP page for the same Post.
Website work
Whaley2Weems
The firm's own site, designed, built, and maintained in-house.
Links
Continue the conversation
Company work, public background, and the TCEA 2026 conversation.
Whaley2Weems Consulting LLC
What do your campuses need created?
Odessa, Texas · 9 El Nido Ct, Odessa, TX 79765